Glossiepop is a playful beauty brand inspired by glossy textures, candy-colored packaging, and the carefree confidence of early 2000s pop culture. With a design and color story inspired by Gen Z. I created the logo, color story, packaging, social assets and much more.

Gen Z consumers are overwhelmed by beauty brands that look and feel the same.

Insight: Beauty purchasing is often driven by emotion, collectibility, and shareability rather than just the product alone.

Solution: Create a playful beauty brand that turns everyday makeup into a social, immersive experience through bold visual identity, experiential retail, and community driven moments.

Services: Creative Strategy, Art Direction, Graphic Design, Package Design